Kicking off the campaign is the first-ever Flamin' Hot Super Bowl spot, featuring both Doritos and Cheetos and starring the iconic voices of GRAMMY Award-winning musician and official reigning queen of hot, Megan Thee Stallion, and GRAMMY-nominated and multi-platinum musical artist/songwriter, Charlie Puth. Yeah, its Keeping up the Jonases now, he responds. In this delightful romp, a trio of JonesesTommy Lee Jones, Leslie Jones and Rashida Jonestry to keep up with one another in a raucous race brought to us by Toyotas Tundra. Given how moving the story (portrayed by young actors) is, its easy to discount the craft on displaythe artful cinematography, the expert editing, the propulsive violin soundtrack. Theres insistent banging on the apartment door. And thats about it. Watch the 2022 Super Bowl ads 02:37 Popular Super Bowl ad crashes system 02:14 Deion Sanders and son appear in Oikos Super Bowl commercial 01:24 See Scarlett Johansson and Colin. )More from Ad Age: Listen to music from Super Bowl 2022 commercials. And, as they have done in recent years, many advertisers have already released their spots on social media in the days leading up to the big game between the Los Angeles Rams and the Cincinnati Bengals. More from Ad Age: QuickBooks to air first Super Bowl spot for its own brand. What makes this ad so impeccable isnt simply the idea or the casting, but its attention to the tiniest detailsthe race takes place on Jones Pass, all the license plates read #1JONES, and its set to Its Not Unusual, sung by none other than Tom Jones. It doesnt help that his friends and neighbors keep reminding him of his glory days by asking him to deploy his thunderbolt-throwing ability for mundane tasks that are, frankly, beneath a god. This spot for its electric EV6 hits all the right notesdrama, suspense and a surprise payoffthanks to its soaring soundtrack (Bonnie Tylers Total Eclipse of the Heart) and anthropomorphic animation. "The Parent Trap" actor is shown in the Super Bowl spot getting her life in order at the gym as the commercial, which opens with a voiceover asking "People are wondering, what's gotten into Lindsay?". Edward Sutelan 2/12/2022 There are always some new advertisers that enter the mix for the Super Bowl. The payoff at the end with Pete Davidson almost seems superfluous, but we wont deduct points for that because, well, its Pete Davidson. Here you can watch all the best of. Next, we cut to a business owner assessing her inventory of candles. But all that said, this spot really stresses us out. We then see him go contentedly through the rest of his lifefalling in love, getting married, having a child, aging and finally lying in his casketwith the can firmly lodged on his forearm. To the strains of gentle flute music, an unkempt middle-aged dude floats down a river on a makeshift raft, arriving at Irish Spring, a mystical land where stinkiness is unwelcome, as one stern resident pointedly declares. The increased entertainment value (and decreased earnestness) came, in part, via absurdist humor (thanks, Pringles! It dramatizes the story of brothers Robin and Brian McKeever, cross-country skiers from Calgary, Canada, who persevered in training together even after Brian began to lose his eyesight as a teenager. Yep, this thrillingly trippy art project is, go figure, nothing more than a commercial for a lighter-than-light beer. But Waddingham does her best to redeem the narrative, comedically chewing the scenery here alongside her fancy hairless cat. Watch NFL NBA Soccer NASCAR Motors Golf Cycling Horses MLB Oly NHL On Her Turf NCAA BK NCAA FB AA Bowl USFL Podcasts Dog Show Skating Rugby Tennis MORE. Some cast members of the "Austin Powers" franchise reunited to save the world by taking over General Motors and giving the automotive manufacturing company an all-electric, zero-emissions future. We dont have time to answer that nowwere looking for ways to use mayo to salvage our uneaten Game Day nachos and pizza. As she tries to step inside her own, a sloth's hand emerges from her trailer door and removes her name tag. February 11, 2022, 10:51AM 10 of 25 Dr. Its rare that an ad so clearly and convincingly presents its product as a solution to a problem in the marketplaceand does so in a way thats a joy to behold. Brie Larson tosses the keys for her canary yellow Nissan Z to a seemingly reluctant Eugene LevyCoffees enough excitement for me, he tells her, cradling a mugyet he becomes a whole different man once he slides behind the wheel. Oscar-winning filmmaker Chlo Zhao directs a Clydesdale a popular fixture of Budweiser commercials as it overcomes its injury with the help of a dog, a stableman and a vet. Super Bowl LVI will be played at SoFi Stadium in Los Angeles, CA on Sunday, February 13, 2022 at 6:30 p.m ET. The ad illustrates what that might look like by showing countless humans flying through the air in a massive formation that calls to mind a swarm of locusts. Marketers still, of course, had to grapple with plenty of pandemic restrictions and uncertainty as they produced this years crop of Big Game ads, but it seems as if pretty much everyone just collectively decided to go with the flow and not let the recurring darkness of real life intrude on the commercial entertainment. The series is expected to premiere on Sept. 2. But Gillette, this is the Super Bowl. Thats what this is really about: a tech billionaire (Marc Benioff, Salesforces co-founder/co-CEO) chastising other tech billionaires (Mark Meta Zuckerberg and space cowboys Jeff Bezos and Elon Musk) for not being, well, grounded enougha message ever-so-humbly delivered with a little help from Matthew McConaughey and $6.5 million or so of Big Game airtime. For one, the driver is a woman. Arnold Schwarzenegger. Should we enjoy getting our ass kicked by a dream team of superior sports stars? The premise is The Cat in the Hat meets Toy Story, and, yes, the spot is fun. (So, yeah, its a TV commercial about word-of-mouth marketing, basically.) YouTube. And while there is indeed no voice over (nor hyphens, nor copy editors, apparently), there is an electronic-music soundtrack with a rapidly escalating, get-the-party-started beat thats straight out of the aural playbook of superstar DJs. 2022 Super Bowl LVI Feb 13, 2022 at SoFi Stadium Actors - Add Alvin Chea . Wilson Wong is a culture and trends reporter for NBC News Digital. The bewildered birdwatcher tries to retrieve her snacks, but is denied when the charged-up sloth scampers away with the goods. In Crypto.coms ad, Lakers star LeBron James meets his younger self for a pep talk. And, honestly, throwing Lays at a wedding instead of rice is a delicious idea. Were not sure how Wallbox figures electrocution is funny, but were not amused. The 2022 Super Bowl airs this weekend but we've got an early look at some of the most exciting commercials you can expect to see during the big game. This spot executes its strategyto show that the brand brings you more than just foodin flawless fashion. Notably, the spot brings up FTX and what its for only in the last 10 seconds or so, which is merciful given how sick everyone is of hearing about crypto. We just wish this ad was. Some of the stars making appearances in Super Bowl ads this year include Mila Kunis, Demi Moore, Seth Rogen, Paul Rudd, Gwyneth Paltrow, Megan Thee Stallion, Lindsay Lohan and Idris Elba.. Electric vehicle brand Polestars Big Game commercial is supposed to be a no-bull, anti-advertising ad, if you believe the words that appear on screen, including No epic voice overs, No punchlines, No empty promises, No blah blah blah, etc. Or maybe its the high-mindedness (In the home of the brave, down never means out), which, however well-intentioned, just doesnt land right given the lingering division in this country. But the most incongruent thing of all in this oddball mashup of an ad may be the product itself: Bud Light Next, a new zero-carb brew. This spot has all the ingredients for a Big Game ad: great music, engaging animals and the substantial star power of Megan Thee Stallion and Charlie Puth. Super Bowl 2022: The top moments from the night, imagine a life if their Echo devices could read their minds. As they careen off-road, a third driver zooms up alongside and splatters mud over Leslies windshield. ICYMI, Flamin' Hot released its very own commercial dedicated to the spicy flavor for the 2022 Super Bowl. More from Ad Age: Why Super Bowl viewers will see more health and wellness commercials. This one gives us chills. Its Big Game spot shows a special ops team swooping in from helicopters and underwater bunkers on a mission to outfit a vehicle with WeatherTechs laser-measured floor liners, no-drill mud flaps, cargo liner, BumpStep, seat protector and CupFone. While we appreciate the military precision with which WeatherTech aims to preserve and protect our cars carpet from the scourge of mud, the backseat from the despair of pet hair and the heroism of the BumpStep (what the heck is a BumpStep anyway, and what does it safeguard? But maybe it doesnt need to. Were not certain, but it successfully appeals to the sloth in us. 2022 NBC Universal . Be still our hearts! We initially wondered about this approach given that cord-cutting is already so common, but then the genius of it dawned on us: Carrey is the perfect choice to reach boomers still clinging to cable. All-electric, Hera confirms. The comedic tone is jarring in a good way, which is exactly what youd expect of a commercial co-written by Rogen and his longtime collaborator Evan Goldberg (Superbad, This Is the End), who also served as director. More from Ad Age: Meta's Super Bowl commercial depicts old brand's new life in the metaverse, Even more from Ad Age: Inside Metas Super Bowl commercial for the metaverse, Dolly Parton stars in this T-Mobile Super Bowl spot that initially seems like its for some sort of noble cause-marketing initiative. But despite all the antics, its not that interestingits just a montage of reckless behavior (which is probably not the best message for a gambling app). Frito-Lays message is clear: These snacks are flamin. Four words pop up on screen: Old friends. So what we actually have here is an anti-hype ad thats pure hype. Intuit has done some solid Big Game spots in the past, so we expected moreor at least more clarityfrom this spot. And thats a big gamble given that the Super Bowl reaches 90 million souls, the broadest possible swath of TV-viewing humanity. The tagline, read by Blige: Making your health a priority is real love. Here are five of the top Super Bowl ads that have people talking: 1. To which Cue responds: Just wait till you see what else I can do., More from Ad Age: How COVID testing brand Cue put together a Super Bowl ad in 8 days. Its enough to make us want to buy a ticket to a Miley Cyrus concert just so we can holler Do It For the Phones, Freebird-style. Watch the Doritos and Cheetos ad from Super Bowl LVI. And in the last scene, Nelson himself sings the line before boarding his tour bus. Number Two (Rob Lowe) gets right down to business, declaring that GMs Ultium platformits electric vehicle battery systemwill power our whole operation, to which Scott Evil (Seth Green) responds, Now we can reduce tailpipe emissions. Dr. For Super Bowl LVI, everyone from Zendaya to Paul Rudd, the kids from . Robo Dog does what it takes to live with the all-electric Kia EV6 in new commercial. Americas got a serious problem, and Im gonna get it off my chest. Cue the sight gag: The country great pulls a smartphone out of her bra and proceeds to tell us about 5G phones trapped on limited 5G networks. Tragic! (Plus, gotta move sounds like a call to action that just might inspire TikTok choreographers in search of the freshest retro sound.). A financially savvy baby. Er, actually, it was the Celebrity Bowl! For its 2022 super bowl ad, General Motors called on Austin Powers legend Mike Myers who reprised his iconic role of Dr. So we were excited for this commercial, until we realized we were blinded by nostalgia. We suppose its a necessary message given that many Americans avoided regular medical screenings during the pandemic. Just imagine the agency pitching its Hellmanns client: Were going to get a football player named Mayo to literally tackle people who are wasting food. Its amazing this spot ever got producedbut are we glad it did. (Yo, Zeus! Young LeBron declares that the future is crunk!which amuses present-day LeBron and prompts him to ask, Anything else you wanna know?. From an Uber Eats ad starring Gwyneth. What really makes the ad work is how much Cyrus commits to her role and the song, shamelessly belting out T-Mobile talking points (faster speeds nationwide!) as if this were one of her actual love songs. See more from Ad Age: How crypto brands showed up in Super Bowl 2022, Thanks to this T-Mobile ad, the Super Bowl gets another set of real-life celebrity pals who got to make bank while having a blast together (see also: Paul Rudd and Seth Rogen for Lays). Paralympian Brian McKeever and his older brother Robin are featured in this vehicle manufacturer's inspiring commercial. Making far feel close.. IE 11 is not supported. Touchdown achieved as mom and dad enter the room to see their house destroyed. 1 hour 13 min ago, By The 60-second spot features. Bud has touched on sensitive issues in the past with grace and resonancesuch as the Clydesdales bowing before the missing twin towers after 9/11but this spot sadly fails to achieve that, and leaves us verklempt for all the wrong reasons. This was an advert by the Doritos where they were advertising how their chips are flaming hot. Simon Dumencois an Ad Age editor-at-large. This seeming spot for Barbie Dreamhouse goes off the rails fast when a perky grown-up, played by Anna Kendrick, extols the features of the diminutive residence and then claims that Barbie found out about this Dreamhouse with an alert from Rocket Homes! That appears to be news to the main child in the ad, who says, skeptically, She did? Kendrick somewhat condescendingly explains, Well, its a supercompetitive marketa cue to introduce some supposed other dolls in the Barbie multiverse: Better Offer Betty, Ca$h Offer Carl and House Flipper Skipper, who are brought on set (and voiced) by other kids. More from Ad Age: Why the 2022 Super Bowl makes sense for travel brands, Metas Big Game ad is supposed to be a paean to the possibilities of the metaverse, but it ends up being a real downer. Evil proceeds to shamelessly present as his own original idea. At least theyre sure to get the inside joke that the clown schools ice cream machine is still broken. This God-like entity that has the power to unite our world and turn back millions of years of history? When I see a problem, Parton says, Im going to fix it. The intimation is that if Seth is OK with it, why should we be afraid? Let the postgame quarterbacking begin. A running list of 2022 Super Bowl commercials Watch all the best ads and teasers before, during, or after the big game including spots for Sam Adams, Doritos, Bud Light, and more. Two decades ago, in the first Super Bowl after 9/11, ads focused on themes of national pride and togetherness. Were not sure why the Yum Brands chain is spending $7 million dissing its competition rather than promoting its own products, but were pretty certain one demographic will love this adTaco Bell franchisees. Which leaves everyone happyexcept us, to be honest, because we were secretly rooting for House Flipper Skipper (Lets tear it to the studs!) to win the Dreamhouse bidding war. Its Rashida Jones. But he is wasted in this Sams Club commercial strutting around the store bragging about being a VIP, oblivious to the fact that all the customers around him can also bypass the checkout and use Scan & Go to pay for their 20-pound boxes of Frosted Flakes. More from Ad Age: Amazons Super Bowl commercial imagines if Alexa were psychic. The commercials -- which cost $6.5 . Super Bowl 2022 has come to an end after a face-off between the Los Angeles Rams and the Cincinnati Bengals, during which brands made the most of their impressive marketing budgets during the. There, the rowdy Barbarians and the snooty Romans finally bond over tasty avocado-based snacks and piles of guacamole. It's a group of strange ads that perfectly encapsulate the strange times we find ourselves in. A pack of joyriding Joneses … and one Jonas. Is this really the best ad a man can get? Cue a voice-over, raising our hopes for some sort of explanation. Davids dialogue and delivery is delightfully anachronisticits basically straight out of Curbwhich makes the elaborately staged historical scenes somehow even funnier. Watch the Doritos and Cheetos ad from Super Bowl LVI. Pringles, Lays, BMW, Planet Fitness, Hellmanns, Kia and Uber Eats were among the brands that shined during this years Big Game, More Super Bowl 2022 coverage from Ad Age, The top 5 most creative brand ideas you need to know about right now, Watch the newest commercials from Old Spice, Toyota, Ram Trucks and more, Toblerone is removing the Matterhorn from its packaging, Behind Clairols nostalgic partnership with Amazon Primes Daisy Jones & The Six, Super Bowl ads get another failing grade for director diversity, Meta introduces AI tool as chatbot interest grows, The final data on Super Bowl 2023 celebrity overkill: Datacenter Weekly, How Ulta Beauty is avoiding the de-influencing trend, Top 5 food and beverage marketing ideas to know about right now, Watch: Wieden+Kennedy global CEO on the agency's plans, new business across the industry and more, Apple should allow Lauren Fry to be more active in the industry than its other execs, advertisers say, How the pandemic damaged creativityand why remote work is only part of the problem, Watch all the Super Bowl 2022 commercials, The best and worst Super Bowl ads, reviewed, See all of Ad Age's 2022 Super Bowl news and analysis, Super Bowl ads show limited diversity and inclusion progress, Listen to music from Super Bowl 2022 commercials, Its the Super Bowl of first-party data as brands sharpen personalization with Big Game buys, Watch BMWs Super Bowl with Arnold Schwarzenegger as an aging Zeus, See the NFT cameo in Bud Light Nexts Super Bowl ad, Prank Bud Light Next website gets taken down, Listen to music from Super Bowl 2022 commercials, Super Bowl ads show limited diversity and inclusion progress, How Avocados From Mexico is using the Super Bowl to acquire first-party data, Zendaya sells seashells in Squarespaces Super Bowl commercial, Watch DraftKings daring Super Bowl commercial, Its the Super Bowl of first-party data as brands sharpen personalization with Big Game buys, Behind the Super Bowl electric vehicle ad blitz, Why the 2022 Super Bowl makes sense for travel brands, Meta's Super Bowl commercial depicts old brand's new life in the metaverse, Inside Metas Super Bowl commercial for the metaverse, Chatty mom hypes Carvana experience in used-vehicle brands first Super Bowl ad, Hologic makes Super Bowl debut with womens health message, See people eat all the wrong things in Uber Eats Super Bowl ad, Frito-Lay comes in hot with Cheetos-Doritos Super Bowl commercial, Watch: Caesars Sportsbook unveils its Super Bowl commercial, Serena Williams is a fierce bowler in Michelob Ultra's star-studded Super Bowl ad, Morgan Freeman stars in Turkish Airlines Super Bowl spot, The social media power of Super Bowl commercial celebrities, Gillette is back in the Super Bowl for first time in 16 years, Another crypto brand enters Super BowleToro the latest in a crowded field, See Bud Lights Super Bowl ad starring Guy Fieri, Seth Rogen and Paul Rudd relive wild tales in Lays Super Bowl commercial, How crypto brands showed up in Super Bowl 2022, The Super Bowl has gone to the (robot) dogs with Kia and Sam Adams both plugging electric pooches, See Pringles Super Bowl ad featuring a determined snacker, Why Super Bowl viewers will see more health and wellness commercials, How COVID testing brand Cue put together a Super Bowl ad in 8 days, See Mike Myers play Dr. SoFi Stadium address: 1001 Stadium Drive, Inglewood, CA 90301. Caddy: Yeah, zero. But this dtente doesnt come easy: The Barbarian couple is at first resentful; the husband taunts fans of the opposing team that he and his family rode three months in an oxcart to see his team destroy the Romans. Arnold Schwarzenegger is Zeus and Salma Hayek Pinault is his wife Hera in this charming BMW spot. The critters themselves are adorable and appealing hey, who doesnt love a sloth?and the use of Salt-N-Pepas Push It is entertaining. Chevy/YouTube. Golfer Brooks Koepka is deciding what to order. Historically, camera technology hasnt accurately represented darker skin tones, Google states in an on-screen message at the start of its Big Game ad for the Pixel 6. 2 Rhetorical Analysis of Super Bowl Commercial Adverts The advertisement that I chose by the Super Bowl was "Push it Flaming Hot". OK, sure, it was all of those thingsat least if you subscribe to the theory that three or more of the same sort of commercial in the Super Bowl makes for a trendbut mostly it was the Incrementally-More-Fun-Than-Last-Year Bowl. In this spot, Carrey camps it up, marveling at Verizons 5G Ultra wideband internet for home and business thatshockinglydoes not require an installer. Then comes the tagline: Its only worth it if you enjoy it. Say what? She joined Ad Age in 1985 as editorial assistant, along the way fielding pretty much every position on the masthead, including reporter, Chicago bureau chief, New York bureau chief, features editor, executive editor and managing editor-international. DraftKings pulls out all the stops with an adrenaline-packed narrative featuring Fortune making it interesting by performing dangerous feats such as catapulting out of a blimp and hitching a ride with an Evel Knievel look-alike. Chevy and The Sopranos Chevrolet granted an Easter egg to superfans of the hit HBO show with an ad for its first-ever. Youre gonna start a bidding war! Yes, this is not only a case of Rocket Mortgage/Rocket Homes imitating a Barbie commercial, but art imitating life. When the camera pulls back, it reveals a kazoo player standing above her on the second floor. Used car e-commerce company Vroom was the first spot to hit the digital airwaves, a catchy musical number orchestrated by "La La Land" choreographer Mandy Moore. Voice Over Bird Animals Bears, Birds, Crocodiles, Deer, Foxes, Sloths, Water Buffalo Agency Goodby, Silverstein & Partners . While there were a whole host of entertaining ad spots, the following article highlights five of the best 2022 Super Bowl commercials that aired during the Big Game on Sunday night. More from Ad Age: Watch DraftKings daring Super Bowl commercial. This ad is not unpleasant, but its a super cheesy and puzzling choice of commercial for the ad worlds biggest event. Occurred on April 16, 2022 / Puerto La Cruz, VenezuelaInfo: Man helps save sloth from being in the middle of the road. Its T-Mobiles way of hyping its 5G home internet service and its, well, fun in a low-key, unmemorable way. Yeah, 2022 LeBron says. Lohan, it seems, has finally made her way into the Judgement Free Zone. Its also a commercial completely unworthy of Morgan Freeman. Budweiser reminded viewers that "better days are ahead" with its new Super Bowl commercial. The buttoned-up, nerdy dad from Schitts Creek not only relishes zipping through an urban landscape (briefly encountering his bewildered TV wife, Catherine OHara, along the way), he gets caught up in a high-speed chase that Danai Gurira and Dave Bautista join for some reason. Super Bowl trends have always mirrored the cultural mood. How overwrought, overthought and vainglorious. The chain intends those clowns to represent McDonalds, but its risking that viewers wont get the connection. But it also drives home that message with subtle parodies of famed Big Game commercials.