As with Asia, these Korean companies are using K-Pop as brand ambassadors in Latin America while simultaneously supporting Korean cultural centers and K-Pop contests. Canada, despite having a similar demographic makeup to the United States, is only represented by Toronto as the 10th biggest city in terms of Instagram Followers. With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. This is consistent across both Instagram Followers and YouTube Views. However, K-Pop also has left a significant imprint on Southeast Asia, with this region covering at least a third of consumption across those three platforms. Register in seconds and access exclusive features. Figure 7: How long have you been a K-pop fan? Next, we dug deeper into the two main regions of interest Asia and the Americas and examined trends seen across countries. As for students, it is dominated by age ranging from 15 to 20 years old. Testing Our GRAMMY Predictions for Best New Artist and More, Meet the Hispanic Artists Finding Success in India, Call for Submissions: Become a Writer for the Chartmetric Blog. With in-depth reviews, exclusive interviews, and a dedicated community of fans, our site is the go-to destination for all things K-pop. 4. aespa Sasaeng fan - Wikipedia ", How Koreans are reacting to the news of Russia invading Ukraine, wow brave girls really has a lot of male fans. While geographic proximity has the strongest correlation with the fandom of K-Pop, over the last 10 years, the genre has managed to overcome this boundary and has established a burgeoning audience in both North and South America. K-pop stans took on Trump in Tulsa, now they're after the White House A Deeper Look at Why BTS Has Thrived in America - Vulture We also offer combined rates with MusicThinkTank. Following them, there are 35% of the respondents believe K-pop is time-consuming. The ratio of female and male fans who buy girl group albums Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEEN's concert audience is comprised of teenagers (aged 10-19), similar to BTS's 67.8% of teenage concert goers. However, given Instagrams ubiquity as a social media platform, we see a fairly tight progression across all cities, with each posting between 200 and 350 percent growth since March. The sex ratio of fandoms has always been a hot topic for K-Pop fan communities. Looking across countries we see that in terms of Spotify and YouTube, Mexico acts as a Trigger City with the highest number of listens and/or views. You can only download this statistic as a Premium user. Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph]. Catchy Pop tunes incorporating bouncy beats, dance numbers, and positive lyrics sung by young idols has resulted in an approachable musical style that has successfully bridged cultures. "Popularity of South Korean pop music (K-pop) worldwide in 2021." Get full access to all features within our Business Solutions. In addition, K-Pops openness to incorporating local culture has transformed it from a Korean art form to a truly globalized cultural powerhouse, one that has managed to attract both foreign direct investment and soft power for the homeland. Conversely, as a smaller city, Lima performed the softest, declining on Instagram (-75 percent) and Spotify (-22 percent) over this 5-month period. When zeroing in on the Top 10 Asian cities for K-Pop we see similar trends, with Seoul comprising the majority of both Instagram Followers and YouTube Views, although having launched Spotify in early 2021, it currently comprises only a trickle of listeners. The fangirl:fanboy ratio at girl groups' fansigns: BLACKPINK, Red Available: https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/, Popularity of South Korean pop music (K-pop) in the United States in 2019, Available to download in PNG, PDF, XLS format, K-pop and the big 4 entertainment agencies in South Korea, Reasons for K-pop popularity worldwide 2021, Leading digital singles in South Korea 2022, Most successful K-pop companies in South Korea 2022, by market cap, HYBE sales revenue South Korea 2021, by category, Most popular videos on HYBE LABELS YouTube channel 2023, JYP Entertainment sales revenue worldwide 2014-2021, JYP Entertainment sales revenue worldwide 2021, by sector, JYP Entertainment sales revenue worldwide 2021, by region, Most popular videos on JYP Entertainment YouTube channel 2023, SM Entertainment sales revenue worldwide 2014-2021, SM Entertainment sales revenue 2021, by sector, SM Entertainment sales revenue 2021, by region, Most popular videos on SM Entertainment YouTube channel 2023, YG Entertainment sales revenue worldwide 2014-2021, YG Entertainment sales revenue worldwide 2021, by sector, YG Entertainment sales revenue worldwide 2021, by region, Most popular videos on YG Entertainment YouTube channel 2023, Most viewed videos on BLACKPINK's YouTube channel 2023, Monthly spending on K-pop worldwide 2018-2021, Monthly spending on K-pop worldwide 2021, by country, Monthly time spent on K-pop worldwide 2021, by country, Popular online music services for K-pop worldwide 2021, Reasons for K-pop popularity in Russia 2017, Reasons for K-pop popularity in the UAE 2017, Reasons for K-pop popularity in Thailand 2017, Reasons for K-pop popularity in the UK 2017, YG Entertainment EBITDA South Korea 2015-2019, JYP Entertainment operating profit worldwide 2014-2021, JYP Entertainment net profit worldwide 2014-2021, Find your information in our database containing over 20,000 reports. English translation: According to this list, Brave Girls had the most male fans buying their album at 88.7%, and STAYC had the most females buying their albums at 76.9%. Througha proactive, data-driven approach to growing their audience. Given this, South Koreas largest trade partners serve as a good proxy for the success of K-Pop, with China (26 percent of total exports), the United States (15 percent)Vietnam (10 percent), Hong Kong (6 percent), Japan (4 percent), and Taiwan (3 percent) proving to be some of the genres biggest consumers. Eachadministrator is in a different time zone so that they can cover all hours of the day, dividing the days into hours-long shifts. Already well associated with other mediums of Korean cultural exports such as video games, cuisine, and cinema, Gen Z proved an enthusiastic fanbase for K-Pop icons. EXO, however, mainly has young adults (aged 20-29) going to their concerts (approximately 68%). Jakarta, Bangkok, and Quezon city posted performance in lock with one another, while Taipei proved to be the weakest performer. Ailee | Chuu | EXID | Mamamoo | Oh My Girl | Viviz | Yerin | Yuju, Served by: Proxy/SOF-S4-1/63->c0tb676c (c8ab7c86), loonaverse into the cosmic world & flover garden . Business opportunities soon followed. Statista. Top North and South American Cities for K-Pop. Currently, you are using a shared account. Many of the others are boy bands from across the globe: America'sWhy Don't Weand PRETTYMUCH, the U.K.'sNew Hope Cluband Latin America'sCNCO. Bangkok and Jakarta are consistently in the Top 3 cities, comprising between 16 and 50 percent of the total consumption and/or engagement across all three platforms. Bangkok and Jakarta are consistently in the Top 3 cities, comprising between 16 and 50 percent of the total consumption and/or engagement across all three platforms. Of course, there were a. You can also find the Tableau Public visualization dashboard I've created to support this article. Profit from the additional features of your individual account. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. This is then followed by either the United States, Peru, or Chile, with the order depending on the medium of distribution. So, whats the most favorite K-pop group based on this survey? This might be because they have a bigger than ever awareness amongst the general public and casual listeners, which is a big indication that BTS will soon become a household. All related (39) Sort Recommended Denny Mack PFS Account Rep (2016-present) Author has 2.7K answers and 5.5M answer views 3 y All ages from 0- 100 pick an age. Please hit me up on LinkedIn if you have any questions or just want to have a further chat with me! Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. Here we take a peek inside the global phenomenon that is K-Pop, as Chartmetrics Tamur Yusifzai answers the question: why is this genre so wildly popular, and where is its biggest audience? fstoppers.com/composite/why-do-kpop-music-videos-look-so-good-compared-american-music-videos-492870#:~:text=The%20basic%20answer%20is%20that,lighting%2C%20depth%2C%20and%20composition.&text=It%20can%20be%20of%20shapes%2C%20lines%2C%20or%20colors. Length of Participation in K-pop: The distribution of the respondents in terms of the 'age' of their K-pop experience is bimodal. For instance, Spotify did not launch in Korea until February 2021, is unavailable in China, and competes with local streaming services in Japan. Next Big Sound data scientist Shannon Hughesand designerAnabelle Zee contributed to this report. First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. EXO, however, mainly has young adults (aged 20-29) going to their concerts (approximately 68%). [Online]. Create an account on our community. In summation, we see that K-Pop has evolved to be a widespread genre not only regionally, but across the globe as well. K-Pops growth in Latin America is an interesting phenomenon, because on the surface level, geographic proximity, linguistic variation, and cultural differences could lead some to write off the region as fertile ground for the genre. For more than 15 years, K-Pop grew from a regional sensation to a cultural powerhouse that is now found everywhere from viral tracks on the Billboard Hot 100 charts to U.S. malls distributing the latest merchandise. Tentu, hal ini belum bisa dikonfirmasi. [Price List], 5 Steps For Sending The Perfect Demo Submission. For more than 15 years, K-Pop grew from a regional sensation to a cultural powerhouse that is now found everywhere from viral tracks on the Billboard Hot 100 charts to U.S. malls distributing the latest merchandise. -- devoted to helping BTS "spread their wings & fly on the Billboard Charts." Idols are usually young. To use individual functions (e.g., mark statistics as favourites, set Here for the Music. For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. Hypebot is read daily by more than 30,000 music industry professionals including executives and senior staff of music related tech firms, internet based music sites, every major label group and most indies as well as many managers, artists and members of the live music community: Contact us for the latesst stats, ad rates and sponosorship opportunites. This might be because they have a bigger than ever awareness amongst the general public and casual listeners, which is a big indication that BTS will soon become a householdname in many more countries and that they will gradually continue rising even higher," CJ wrote. Our goal with this analysis was to dive deeper into this phenomenon in order to answer two main questions. Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. compared tothe number of followers that artist has. The survey result shows that the majority of respondents profession, which is students, specifically females, mainly spend below $50 for buying their favorite group merchandise and concerts ticket. As for gender, female respondents dominate the survey results with a total of 94.58%. A Medium publication sharing concepts, ideas and codes. Although its not easy for a foreigner to learn the Korean language, this is not a boundary for international fans to learn the Korean language and culture. 2. Black K-pop artists and fans struggle to fit into a genre quickly going mainstream. Get your K-pop fix at KPOPSource.com - the ultimate destination for all things K-pop! Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. The Tulsa . Fans waited in line for days to see . Change Consent | Kpopmap 2022. But there are two acts, both K-pop, who leave the rest in the dust. Positive Psychosocial Outcomes and Fanship in K-Pop Fans: A - PubMed The large discrepancy in Spotify Monthly Listeners across these two regions is due to its muted presence in East Asia. So, other than TWICE and IZ*ONE, everyone else has mostly female listeners. This number was for those searching for a ticket to a BTS concert on the ticketing website. However, given Instagrams ubiquity as a social media platform, we see a fairly tight progression across all cities, with each posting between 200 and 350 percent growth since March. +17 Polish K-Pop Fandom: Phenomenon, Structure & Communication Book Full-text available Dec 2018 Julia Trzciska The book was written for people who would like to learn more about Polish K-Pop. 2007 - 2023 6Theory Media, LLC. Results of this study indicated that K-Pop fanship was significantly predicted by a several K-Pop demographic and fandom . Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. In order to know the K-pop industry in the eye of the international audience, especially the western, I conducted an analysis of K-pop popularity and audience based from the survey that was done by Saanjana Rraman in February 2019. For instance, LG has had business partnerships in Panama since 1962, when it became an export hub for televisions. BLACKPINK Attracts Younger Female Audiences, According To - HELLOKPOP This narrative has found traction partly because it plays against stereotypes: K-pop fandom is often dismissed as a monolithic . The K-pop industry has experienced significant growth both nationally and internationally during the last several years although it has been building for two decades. K-Pop itself has been crafted with the goal of accessibility in mind. Don't miss out on the latest news and updates from your favorite artists, and connect with a community of K-pop fans from around the world. The K-pop fans economy: emotional bond, endless support and Kpop - SlideShare 73 Music Industry Statistics: 2020/2021 Facts, Sales - CompareCamp.com First was the young, diverse, and digitally native Generation Z coming of age. Here, Im using Python as the programming language. Even some of the adults are just annoying because they like to argue about everything. Get full access to all features within our Business Solutions. Made by: sunshinejoonie. Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. This is all to say that K-pop fans like the BTS Army are aware of anotable shift in charts in the streaming age:The more data savvy and proactive your fans are, the more power they have to impact charts. ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. Popularity of South Korean pop music (K-pop) worldwide in 2021 [Graph]. K-Pop artists are now cracking the Billboard 100, collaborating with US superstars, and selling out stadiums. BTS's Jin updates his Instagram for the first time in 2023! Our goal with this analysis was to dive deeper into this phenomenon in order to answer two main questions. Considering the fact that young women make up a significant demographic in K-pop . 28 Feb 2023 06:29:24 Visuals Visuals Visuals. However, EXO was shown to have the highest percentage of males (9.3%). On the other hand, most of the respondents age ranged from 15 to 20 years old with a total of 69.16% across all genders. BTS Universe Story BTS Universe Story is a free-to-play simulation game focused on the world-renowned Kpop band BTS. You can only download this statistic as a Premium user. Why K-Pop Is so Popular Worldwide - How Music Charts Tapi data yang dirilis Twitter, menunjukkan bahwa Indonesia jadi salah satu negara yang jadi fanbase Kpop terbesar. Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pops saturation in these markets. That would explain Loona's ratio and Twice having more female fans than I expected, Loonas is not so surprising to me personally. We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. Few predicted the global appeal of K-Pop and its rise in the West, and it will be equally difficult to determine if K-Pop can deepen its roots as a musical style. (Photo by Jordan Strauss/Invision/AP). However, the digital streaming and social media marketplace is saturated with local competitors such as Line Music, resulting in deceptively low consumption across US services like Spotify and YouTube. Screaming Fangirl. Opinions expressed by Forbes Contributors are their own. You only have access to basic statistics. RT @Iunaryunho: This whole "25+ year olds shouldn't stan kpop artists" debate is WILD to me like it's MUSIC. FYI, this is . In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. K-pop fans are known for their prolific social media activity and have used their influence to support social justice issues. In part, this is due to South Koreas position as an economy driven by exports. The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. For a better experience, please enable JavaScript in your browser before proceeding. Conversely, as a smaller city, Lima performed the softest, declining on Instagram (-75 percent) and Spotify (-22 percent) over this 5-month period. In total, 1477 K-Pop fans from 92 predominantly Western countries fully completed an extensive online survey measuring fanship, fandom and psychosocial outcomes (happiness, self-esteem and social connectedness). The enigmatic business continues to inspire the rest of the global music industry with its legendary fandoms and theres always more to discover. South Korea: K-pop popularity in the U.S. | Statista Incredibly K-Popular - A geographical breakdown of K-Pop fans Popularly abbreviated to "K-Pop," Korean artists have initiated a whole new genre of their own with bursts of flamboyant colour . As a Premium user you get access to background information and details about the release of this statistic. On September 9th, statistics have been disclosed, showing both the genders and age groups of fans attending SEVENTEEN, BTS and EXO concerts. Because most of kpop fans are tweens and teens. Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. Access to this and all other statistics on 80,000 topics from, Show sources information When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. K-pop fandom involves much more than buying merchandise or attending concerts - fans are cultural producers themselves. This is to be expected given the size, diversity, and cosmopolitanism of these two cities. STAYC STAYC had a majority female fanbase in album sales, with 76.9% female and 23.1% male. Age And Gender Demographics Of K-Pop Girl Group Listeners In South When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genres fanbase. The geographic proximity allows for easy dissemination of music, encourages cross-pollination of digital streaming services and facilitates live shows. figshare.com/articles/dataset/KPOP_DATA_xlsx/12095901. Dec 28, 2020. But the connection between K-pop and the Thai protest movement has also been more than a political entry portal. Explore the worldwide phenomenon of K-Pop as we answer the question: Why is K-Pop so popular worldwide? Based on the chart below, we can see that a big portion of respondents is getting to know K-pop from 3 to 4 years ago, around the year of 2016. A K-pop stan is simply an enthusiastic and active fan of Korean pop music (stan means ardent fan)often you'll see them on Twitter with their picture changed to one of their heroes. Even some of the biggest fanbases --Taylor Swift, Beyoncand Justin Bieber --are relatively "normal." BLACKPINK STATS (I/A) on Twitter "Social media plays a vital role in our everyday lives, which is why we use it as a tool to promote BTS, encourage and remind our followers to continue supporting them to the fullest, and inform them on how to do it.". The K-Pop wave has been well documented in the United States. It is expected that the majority of male idol fans are female, and the majority of female idol fans are male. Additionally, the image and subject matter of K-Pop seems to have struck a chord with Latin audiences.
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